Dell Technologies

Stand Out

ROLE: Creative Concept, Video


YEAR: 2023

Teams and Zoom calls can leave participants feeling excluded or less confident about sharing ideas when they can’t meet face-to-face or camera-to-camera.

Inspired by Liu Bolin’s Invisible Man – and with the help of a body painter and a lot of paint – this campaign represents what it feels like to merely be one with the background in video meetings.

Before Dell Webcams, people were blending into their environments. So we created a film showcasing the collaboration capabilities of webcams from Dell Technologies that promote inclusive and engaging meetings, enabling users to “stand out.”